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Social Media Marketing

Social media has become a fundamental part of every company’s Internet marketing strategy. It has proven to be one of the most effective ways to build deeper customer and partner relationships, engage customers and partners online and create new revenue opportunities.

When used effectively, Social Bookmarking sites and Social Networks are great tools to use to spread a message and articles. The first step is to write a high-quality post; the next step is to use Stumble, Digg, and Facebook to spread the message. AJT's Social Media Marketing Team will develop and execute on a strategy to produce high-quality, entertaining content that social media users love and value.

No content or message can be guaranteed to go “viral.” However, by using our validated methods, your company is able to drive traffic to a site and position itself to gain fans and evangelists by becoming an authority figure in its industry.

Robust Brand Monitoring
Social tools now provide companies with a great way to monitor their brand, and most importantly, to respond to anyone who is talking about them. AJT's Social Media Marketing Team will develop systems, tools, and processes so that a company is able to quickly find relevant users on Twitter and monitor the space for mentions of the company.

Remember, the conversation is already happening online. We will make it possible for you to join the conversation in the most effective way possible that allows you to talk to your audience and build a powerfully relevant following.

Optimized Blog Development and Design
A blog is the best way for your company to reach out and build a community with customer, clients, and users. A blog allows the company to have a transparent platform wherein the customer is able to interact with your company, offer feedback, and learn more about the company culture.

AJT's Social Media Marketing Team will design and develop the blog and optimize it for search engines and for social media. We know the exact Viral DNA necessary for a popular blog and understand how to optimize usability and readability.

Virally Enabled, Emotionally Charged Content Writing
A well-written, value-driven blog post is essential in driving traffic, establishing authority, and adding value to the community. The blog is not a press release page; instead, it should target a highly relevant audience, teaching them new things about the Client’s industry, reviewing products, or just displaying the Client’s fun company culture.

AJT's Social Media Marketing Team will teach your company how to write value-driven articles that transcend the mundane PR releases that every company develops. By using our Social Media Marketing Team’s validated methods, your company will capture its social media audience and create evangelists and fans that will promote your company.

Optimized Twitter Campaign
Twitter is an essential tool for your company to engage its audience and to build a conversation with the people that matter. Twitter is not a place to blast advertisements; instead, the benefits of using Twitter are to create a community and following around your company brand.

AJT's Social Media Marketing Team will not only create the Twitter profile, design the background, but we will teach you how to use Twitter internally for a dynamic company culture, at events to interact with participants and the community, and to target relevant users that will buy your products or services.

AJT's core methodolgy and creative design enables us to create highly engaging websites with typical social network capabilities. From branded and customized online video players to photo & video sharing capabilities, blogs, forums, podcasts, message boards and widgets. Combined with top-notch programming, marketing and promotion, these websites become destinations where you can engage directly with customers and partners, regardless of geography and time of day.

Top 25 Social Media Sites Social Media Site Social Media Marketing Description 1 Facebook Marketing Category: Social NetworkingPrimary Value: Strong Profile Rankings Community Size: 5 With 250,000 million members (as of July 2009) Facebook is a tremendously popular social networking site. Its massive reach provides compelling opportunities to connect with customers, both current and future, through fan pages, news feeds, groups, and throughout the site. 2 Twitter Marketing Category: Community Primary Value: Promote Link-Worthy Content Community: 5 Twitter has quickly become a popular platform for consumers and advertisers alike. For brands looking to communicate with customers in real time, the micro-blogging service is a great way to carry on conversations in 140 or fewer characters. 3 LinkedIn Marketing Category: Professional Networking Primary Value: Strong Profile Rankings Community: 5 LinkedIn could be a very effective resource for both you and your company. In addition to setting up a basic profile (with a followed link), you can also utilize groups, events, and answers to connect with a large online network. 4 Wikipedia Marketing Category: Wikis Primary Value: Strong Profile Rankings Community: 4 Wikipedia has an active community that’s quick to remove self promotional or spammy content, but for those who have relevant, authoritative content, it can be a great place to acquire new visitors to your site. 5 MySpace Marketing Category: Social Networking Primary Value: Strong Profile Rankings Community Size: 5 Though rapidly losing market share to Facebook, MySpace remains a highly trafficked social media site that can be effective for marketing. In addition to creating profiles and getting friends, connecting with groups interested in relevant topics and using group bulletins can each be great ways to connect with both customers and potential customers. 6 Digg Marketing Category: Social News Primary Value: Strong Profile Rankings Community: 5 Appearing on the Digg homepage can lead to massive traffic increases to your web site or blog. And depending on your users, it can sometimes lead to significant increases in sales. Digg can be particularly effective for bloggers who write regularly and make their content easy to Digg. 7 YouTube Marketing Category: Video Primary Value: Strong Profile Rankings Community Size: 5 A well executed video with the right title and content, can have huge viral impacts for your brand, especially if your video reaches the most viewed pages. There are also numerous other ways to optimize your videos, but coming up with an interesting concept and being aware of title, tagging, and thumbnail image, should each be key components of your strategy. 8 StumbleUpon Marketing Category: Social Tagging Primary Value: Strong Profile Rankings Community: 4 Though the effectiveness of the sometimes fickle StumbleUpon traffic varies, experiments with the bookmarking service could expand your reach with a diverse demographic. 9 Reddit Marketing Category: Social News Primary Value: Direct Link Sources Community: 4 If you have an interesting article, video, picture, or whatever else, submission to Reddit with an interesting title could lead to significant referral traffic from the Reddit homepage. 10 Yelp Marketing Category: Reviews Primary Value: Strong Profile Rankings Community: 5 Though you can promote just about any local business on Yelp. Among the greatest opportunities on Yelp are for restaurant owners. A strong profile with friends, pictures, and positive reviews can provide high quality leads with the validation of 3rd party business reviews. 11 Del.icio.us Marketing Category: Social News / Tagging Primary Value: Strong Profile Rankings Community: 4 Using Delicious can be a fairly manual marketing process, but if your product appeals to a younger, techy crowd, the social bookmarking service could be an effective acquisition channel. 12 DeviantArt Marketing Category: Self-publishing, Social Networking Primary Value: Direct Link Sources Community: 4 For artists, photographers, or videographers, Deviant Art is a great place to create a profile, submit content, and increase exposure. 13 Yahoo! Buzz Marketing Category: Social News Primary Value: Promote Link-Worthy Content Community: 4 With a strong network of friends, articles about popular topics with interesting titles can receive lots of traffic when promoted on Yahoo Buzz. For maximum effectiveness it is important to participate in buzz activity and proactively develop your network. Active members with large networks will yield the best results on Yahoo Buzz. 14 Hacker News Marketing Category: Social News Primary Value: Promote Link-Worthy Content Community: 3 Guide Y Combinator has invested in their fair share of startups including Reddit, Scribd, Posterous, and a host of others, but their news aggregator, Hacker News, provides an aggregation of social technology news. In particular, tech startups who actively use the service can yield high volumes of traffic through Hacker News. 15 Newsvine Marketing Category: Social News Primary Value: Promote Link-Worthy Content Community: 3 Newsvine stories are comprised of both traditional news and popular peer-voted news, which makes the site a great platform to showcase expertise on a topic. Be aware, however, that it is particularly important to categorize articles and include high resolution images when submitting pieces to Newsvine. 16 Technorati Marketing Category: Social Tagging Primary Value: Strong Profile Rankings Community: 4 Given their high traffic volumes, Technorati is a viable option for online marketers looking to expand their RSS syndication. 17 Scribd Marketing Category: Social Publishing Primary Value: Promote Link-Worthy Content Community: 4 Scribd is an underutilized tool for those looking to make documents, ebooks, or other content more shareable. A free account on Scribd gives you the ability to share documents across numerous file formats, which can be a great marketing tool. Be careful, however, not to syndicate content that is not yours. 18 Techmeme Marketing Category: News Aggregator Primary Value: Promote Link-Worthy Content Community: 2 The tech news aggregators’ article selection processes is largely based on quality based algorithms, but founder Gabe Rivera has also publicly identified two alternate methods for article inclusion which include using Twitter and driving referral visits to Techmeme. 19 SlideShare Marketing Category: Presentation Sharing Primary Value: Strong Profile Rankings Community: 4 A strategically tagged and titled SlideShare presentation can serve as a good contact point with customers. Events and groups are also avenues worth exploring for increased exposure on the SlideShare site. 20 Kaboodle Marketing Category: Community Primary Value: Promote Link-Worthy Content Community: 4 Kaboodle, who puts a social twist on shopping, allows product focused sites to create public shopping lists. Exposure on prominent shopping lists can result in increased through sharing. 21 Epinions Marketing Category: Consumer Reviews Primary Value: Strong Profile Rankings Community: 4 Epinions is a consumer review site. In addition to potentially being a good traffic source, it can also be a great place to manage your brand. Additionally, reviewers who garner lots of trust can develop a broad reach within the Epinions community. 22 Care2 Marketing Category: Philanthropy Primary Value: Direct Link Sources Community: 4 Beware of their aggressive post sign up e-mails, but Care2 groups can be a good place for companies and organizations who specialize in health or environmental issues to market themselves. 23 Fark Marketing Category: Community Primary Value: Promote Link-Worthy Content Community: 4 Fark describes their site as having “news that doesn’t look like news.” Before submitting a new site, such as your own, it is important to first build trust among the community. You should also be aware that the articles that perform best on Fark tend to be funny, extraordinary, and even downright stupid in nature. 24 Adobe Showcase Marketing Category: Editorially Chosen Content Primary Value: Promote Link-Worthy Content Community: 5 Submitting your site to Adobe and getting chosen as the site of the day can be a great way to get visitors from their highly trafficked customer showcase. 25 IMDB Pro Marketing Category: Community Primary Value: Strong Profile Rankings Community: 5 In addition to finding movie info, agents, actors, publicists, and others in the entertainment industry, you can also use IMDB to post resumes or gain visibility on the site.

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