Web Site Banner Advertising
With Banner advertising you can accomplish the following:
- Delivers Volumes of Traffic - Buy Impressions and/or Click-thru's
- Geo-Target Your Preferred Advertising Regions & Acquire the Customers You Need
- Chose From Over 44 Different Targeted Categories of Sites to Show Your Ads
- Select Gender, Age, Time of Day & Ad-Position/Placement for Best Targeting
- Large, Established, High-Quality Network
- Four Different Size Banners & Text Accepted
- Upload Your Banners or Let Us Create Eye-Catching Banners for You
- Display Your Banners & Ads All Over the Internet
How Does The Banner Advertising Service Work?
Your graphic & banner ads are displayed on tens of thousands of web sites all over the internet on your behalf.
Every time your banner ads are shown on our network to real & targeted people - that counts as an ad impression. When people click on your ad and go to your web site that counts as a click-thru. On our network, for a very low cost you can purchase ad impressions AND/OR click-thru's.
One thing to know about banner advertising (sometimes referred to as display advertising) is that the more times that your ads are displayed to a greater number of people .... the more familiar that your company and business will become to prospective customers. This is called building brand awareness. All the best and most successful businesses know that "on average" you generally need to make as many as 4 - 7 impressions on a person's mind before their awareness will begin to warm up to the idea of making a purchase or trying a product or service.
Banner advertising is one great way to drive targeted traffic direct to your web site & at the same time build the brand awareness for your business & products to the internet public. Our banner advertising network is an established, proven successful, high-quality network of tens of thousands of web sites with hundreds of thousands of web pages. Our network is currently delivering banner impressions and click-thru's at a rate of well OVER 400 million banner ad impressions and hundreds of thousands of valuable click-thru's from targeted interested people who are ready to make a purchase.
What Types of Websites Will My Ads Be Shown On?
You choose from OVER 44 DIFFERENT TARGETED CATEGORIES of web sites to display your ads & reach the customers you need.
We have a large network with hundreds of thousands of web pages that can be displaying your banners. Because our network is so large and is so well established we offer you over 44 different categories or types of web sites that can display your banner ads. You choose how many or how few targeted categories of websites that you want your ads to be displayed on. The more categories you select, the faster your traffic can be delivered. But even with just a few categories selected, you will get thousands of click-thru's and ad impressions since every category represents hundreds of web sites & perhaps thousands of web pages on our network where your ads are shown. This is a lot of "doorways" where people can find your web site business!
Also with our banner advertising service, you can "Geo-Target" your preferred advertising regions & individually select each ad to be shown for USA, Canada, UK, Australia & up to 255 other countries and/or languages, also choose gender: female/male or both; and you can even choose 1 or more of 7 different age range groups to target! This is the most versatile and effective banner network on Earth! Target the hours of the day or the days of the week too! Target & reach the specific customers you need while covering a huge global internet audience is what our banner advertising network & service is all about. You can even choose to have your banners show on the Top, Middle or Bottom portions of thousands of web pages throughout our network! Our banner advertising service helps you build brand awareness while driving targeted visitors to your site & generating better online marketing sales results for your web business! If you need banners created for your business, we can design your banners for you, click here for more information.
Contact AJT Design & Marketing Today for all your banner advertising needs.
Common Terms Used with Banner Advertising:
Hits -- A fuzzy term meaning the number of times a webserver has been "hit" by a request for a webpage or a graphic image. Since perhaps 5 out 6 "hits" are for graphic images, the number of "hits" can be grossly misleading. Usually people mean by "hits" the number of times a webpage has been seen, but to be precise, the better term is "views," "pageviews," or (more sophisticated) "impressions."
Page impressions or pageviews -- Refers to the number of times a webpage has been requested by the server.
Banner views or impressions -- Refers to the number of times a banner has been viewed. Almost the same as "page views," but some banner server programs don't count the banner view unless the visitor stays on the page long enough for the banner to be fully downloaded from the banner server.
CPM -- A metric from the print advertising, meaning "Cost Per Thousand," using the Roman numeral "M" to stand for one thousand. A price of $15 CPM means, $15 for every thousand times a banner is displayed.
Banner ad -- An ad graphic hyperlinked to the URL of the advertiser. These are sometimes static graphic images, but animated rich-media banners do much better. The most common banner size used to be 468 x 60 pixels (Full Banner). To standardize, the Internet Advertising Bureau (IAB) specifies ad sizes in their Ad Unit Guidelines. The sizes they're recommending these days are 300x250 (Medium Rectangle), 180x150 (Rectangle), 728x90 (Leaderboard), and 160x600 (Wide Skyscraper). In fact, I don't see people following these IAB size recommendations very closely. You'll see a lot of 125x125 (Square Button) on sites, too.
Creative -- "Ad-speak" for the actual banner graphic.
Click -- When a visitor clicks her mouse on a banner ad, she is transferred to the advertiser's site. The number of responses to a banner ad is sometimes refereed to as the number of "clicks."
Click Throughs -- Same as "click," commonly used to count the number of visitors who click on the banner and are transferred to the advertiser's site.
Click Through Rate (CTR) -- The percentage of click throughs to banner views. A 1% CTR means that 1% of each 1000 banner views (or 10 visitors) have clicked through.
Conversion Rate -- The percentage of shoppers in an online store who actually make a purchase. This varies a great deal, and depends a great deal on the quality of the landing page (See more in my book, How to Develop a Landing Page).
Cookies -- Small files written to your computer when you view a banner ad, visit a website, or put a product in a shopping cart. This helps the banner server to keep from showing you the same ad, or perhaps show you ads you might be more interested in seeing. Cookies are controversial, but are here to stay; too much of the Web is run by cookies to get rid of them. Cookies also allow an advertiser to track which banner ad a visitor saw that brought him to the advertiser's site, and which banner ads resulted in actual sales.
Run of Site (ROS) -- Refers to displaying a banner ad throughout a website or a banner network with no targeting by keyword or site category. Run of site advertising will probably cost less than more targeted advertising.
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Call us today! 1-877-258-3746
If you would like to receive a detailed quote concerning your project, please fill out our Free Quote Request or call us toll free at 1-877-AJT-DSGN (258-3746).
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